On March 3, 2012, The Woodlands Marathon Management, LLC, revived the marathon event for The Woodlands community after nearly two decades. It includes a marathon, half-marathon, marathon relay, 5K, and 2K Fun Run. The organization aims to promote healthy lifestyles and positively impact the local community.

Since its revival, over $1.3 million has been raised for various nonprofit organizations. The inaugural event featured the “Cheer Challenge,” encouraging community support along the course. Additionally, an Elite Prize Purse is offered for professional runners based on their performance.